I. Mission
We are devoted to improving product quality and life quality, and enhancing the value of customers, enterprise and staff.

II. Core Values
Respect, Communication, Integrity.

III. Objective
Excavate potential creativity, constantly innovate, and pursue excellence, to meet potential demands of customers.
 
IV. Tenet
Intelligence-oriented, Customer Supreme; Constant Improvement, Pursuit of Perfection.

V. Morality
Normative & Rational, Humanized & Reasonable; Specific Responsibility, Absolute Compliance.